From a research question to a report clients can hear
Five stages, one co-researcher, a human leading each one. Here is what a study looks like end to end.
Start with a research question
Paste the brief or a single question. The agent asks only the clarifying questions that change the design, then drafts objectives, a screener, a discussion guide, and a sampling plan. You edit anything; nothing ships without your approval.
Your brief
“How do premium buyers read price, and where does it build or break trust?”
Drafted in minutes
Co-author the discussion guide
The guide comes back structured and timed, mapped to your objectives. Reshape sections, reorder probes, adjust the time budget. It is your instrument; the agent just gives you a strong first draft to react to.
Discussion guide
- Warm-up5 min
- Category & habits12 min
- Price & value15 min
- Concept reactions10 min
- Wrap-up3 min
Co-moderate the interviews
You run the conversation on Zoom, Meet, or Teams. A private co-pilot panel keeps a live transcript, flags when a section is running long, and suggests a probe when an answer deserves one more pull. The participant sees a human; you get a second set of ears.
Live · moderator panel
recordingP7: “...if it's that cheap, I start wondering what they're not telling me.”
Suggested probe: “What would feel like the right price?”
Pacing: Section 3 at 18 of 15 planned minutes
Analyze every interview at once
Upload the recordings. The agent transcribes, translates, and runs thematic analysis across all of them, in hours. Prevalence is stated honestly and disconfirming voices are surfaced, so you see what the data actually says, not just what confirms the hypothesis.
Themes · prevalence
- Price is a proxy for trust7 / 10
- Ingredients as due diligence6 / 10
- Auto-replenish reads as a trap5 / 10
- Recommendation overrides price8 / 10
Deliver a report clients can hear
Out comes an interactive web report in your brand: findings by theme, each anchored to a verbatim clip your client can play. Edit, swap quotes, regenerate sections; your edits always survive. Share by a revocable link.
Client-ready report
White-label“I'd rather pay more and sleep at night.”
7 of 10 participants · 2 disagreed
See the finished article
Read a complete report built this way, with playable clips and honest prevalence, then start your own.